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This summer they played the "affordable" brand small appliances ...

Crisis, the “affordable” in the rapid spurt of red, “economical man,” “simple girl”, etc. and “affordable” major errors of words in various online forums relish by many users. Qiao take this “affordable” wind, some appliance brands are competing to play “affordable” brand, taking advantage of the introduction of a variety of affordable products, the high cost as a key selling point.

Microwave season price cuts in Adversity

Recently, , Washing machines and other large appliances up a dark sound, some small appliances has quietly cut prices in the. For example Galanz the name of “Summer Thanksgiving trip to China trip,” the flag, first introduced in the industry, “affordable microwave ovens” concept, the price of a unit of versatile microwave oven down to 499 yuan, which has been locked high-end crowd Chinese red series of high-grade microwave oven price is suddenly dropped to 699 yuan. Before that, since stress has stewed, roasted, boiled, steamed, and other functions, can “push” Done around dozens of different flavors Gome relevant responsible person said. In his view, all-season sales of microwave ovens in the economic environment, adverse economic downturn and lower prices consumer spending habits are closely related to the transformation. “The last two years, Hangzhou increasingly irrational spending habits of consumers. Particularly in the case of reduced profits, we pay more attention to when shopping for electronic goods in the actual needs, not the blind pursuit of a variety of new features, but prefer a cost-effective products, spend more obvious than before to reduce the phenomenon. “The person in charge of that.

“Affordable appliance” concept highlights

And Galanz, as in this summer play the “affordable” brand of home appliances brand there are many. August 12, the reporter in several home appliances chain stores in a circle, found that “cost effective”, “high availability”, “use low cost”, “The difficulty of operation” and other words as many home appliances brand promotion to attract customers language, the frequency is very high. “As in past years high-end consumer, ahead of the mainstream consumer market share is different from the second half of last year, when consumers in the selection of home appliances is more pragmatic than the slick ‘concept products’, more inclined to ‘sell low price and high practicability’ of affordable products. ” , Domestic color TV special will sell in addition to the various favorable policies to stimulate consumers to “affordable appliance,” the esteem is also an important reason.

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