Panasonic CTO: 3D TV Is 'Chicken Or Egg' Story
Newark's Liberty International Airport should probably install a revolving door for Eisuke Tsuyuzaki, chief technology officer at Secaucus, N.J.-based Panasonic. Not only must Tsuyuzaki shuttle back and forth between the wetlands of New Jersey and the digital aerie of San Jose, Calif., (Panasonic laboratories) but also to and from the boardrooms of network and cable broadcasters.
That's because the company is counting on making the majority of its flat-panel TVs 3D-capable by next year, so a big part of his job is to serve as 3D evangelist to content producers: the goal is to get them to see 3D content as an affordable revenue opportunity. After all, if there is more 3D content, people will buy more 3D TVs.
It helps that the company, which is now marketing its second generation of 3D televisions, also happens to make the equipment to broadcast in 3D. Panasonic just signed a deal with the International Olympic Committee that will result in some 200 hours of 3D content broadcast from the London games next year. Tsuyuzaki spoke to Marketing Daily from the U.S. Tennis Center in Flushing, Queens, where Panasonic is a sponsor, and is involved in 3D broadcasts of U.S. Open tennis matches .
Q: To use an optic metaphor, you seem to have a bi-focal job description: you're in both product development and marketing.
A: My focus is on developing new technology and new markets in the U.S. I talk to every broadcaster you can name at least once a month, the majors and others. My job isn't really only technology, it's [also] understanding the dynamics of the market and helping grow the right kind of partners.
Q: What are the barriers to consumer acceptance of 3D?
A: The great interest in 3D theatrical content suggested there would be strong demand for 3D television; when they see it in a theater, it's the natural expectation for people to want that kind of functionality in the home.
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Not only must Tsuyuzaki shuttle back and forth between the wetlands of New Jersey and the digital aerie of San Jose, Calif., (Panasonic laboratories) but also to and from the boardrooms of network and cable broadcasters. That's because the company is
To that end SJC (that's San Jose's airport code) has relocated some critical parking spots, rendering access to terminals more convenient than before. Now, Daily Lots are within walking distance of those terminals. The Economy Lots are a short shuttle
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According to ULTra, planners are reviewing PRT systems in several California locations, including Alameda, Cupertino, Mountain View, San Jose, and Santa Cruz. There are also reviews taking place in North Carolina, New York, Oregon, Virginia,
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San Jose, CA (Vocus) March 29, 2009
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